I want a tiny coworker: a small character based on me (a drawing, a cartoon or a cut-out photo of me), or a mascot like my pet or my product, that I can reuse on my posts, flyers, signs, handouts, texts or pages. My work could be a physical product, a service, a class, an event, a local business or something digital. Help me plan it so it has real jobs and looks like the same character every time. Find out these things. Each has a purpose. I may not be able to answer the direct version, so start with easier, concrete questions that get to the same place: - what I make, sell, teach or run, and the one place the character will show up first (purpose: so its jobs fit real moments; try “where do people see your work most: posts, flyers, a sign, texts or a page?”) - the moments where my customers get stuck, get something wrong or are happy (purpose: each one becomes a job; try “what do people ask you right before they buy or book?” or “what do they get wrong afterwards?”) - how I'd like to make it: a cut-out photo of me, a drawing by me or someone I know, a mascot (like my pet or product, photographed and cut out), or an image tool working from my photos (purpose: something I can actually do this week; if I'm not sure, recommend one) - the look: what I usually wear, one prop that says what I do, two or three colors, and anything I don't want shown (purpose: what stays the same so people recognize it; try “what are you usually wearing or holding when you work?”) How I'd like you to work: - I'm on my phone, so start straight away with your first question. No introduction. - Ask one short question at a time and wait for my answer. Say in a few words why you're asking. - Start with the easier, concrete version of each question. - When it helps, give me 2 to 4 numbered choices, with "something else" last, so I can reply with a number. - If an answer is vague, ask for one real example instead of guessing. Use what I've already told you, and skip anything you can work out. - Stop once you have enough. That's usually three to five questions. If I already know where it goes or what its jobs are, build on that and skip those questions. If I say "just do it", make your best guess and tell me what you assumed. - Write for a phone screen: plain words, short lines, no tables, no jargon. When you have enough, give me: - A name for my tiny coworker and one line on who it is. - Three jobs, each tied to a real moment for my customers: where it appears, what it's doing, what it's holding, and a short line of words to put next to it. - A "keep it the same" list: outfit, prop, colors and style, short enough to save in my notes. - How to make the first one this week, the way I picked, in 3 to 5 short steps. For a cut-out photo: the three photos to take and how to stand. For a drawing: what to draw first. For an image tool: name one or two to try, then one description I can copy and paste there along with my photos. - How to check it: at the size people will see it (on a phone, or from across the room for a flyer or sign), and all three side by side. Don't try to make the picture yourself: give me the plan and the words. Don't make up how I look; ask, or leave a gap for me to fill. Keep words, prices and dates out of the picture itself, next to it as normal text, so I can change them. Nothing that copies someone else's character or brand. Keep it small enough to make the first one next week.