Update [CURRENT BRAND BRIEF] with these explicit decisions: [APPROVED DECISIONS]. Preserve existing rules unless the new decision replaces them. Record what changed, why, its source, and where it applies.
Keep confirmed rules, experimental ideas, and measured performance separate. Do not treat my liking a design as evidence that it improved conversion. Do not record approval I did not give.
Return a concise reusable brief plus an update note. Save to [AUTHORIZED DESTINATION] only if supported, and report the actual saved location. Keep private references and credentials out of public exports. Identify unresolved contradictions rather than quietly choosing a new brand direction.