I want to read one page I've made the way a stranger would. It could be a website, a shop or Etsy listing, a booking page, a class or event page, a link-in-bio page or a flyer. Help me see what a stranger wouldn't understand, and what to change so they'd buy, book, sign up or come along. Find out these things. Each has a purpose. I may not be able to answer the direct version, so start with easier, concrete questions that get to the same place: - the page itself (purpose: so you read only what's really there). Ask for a link, the words, or a photo (for a flyer or anything printed). If you get a link and can't open it, or aren't sure you're seeing the whole page, ask me to paste the words from it or send a screenshot or photo of the top - who it's for (purpose: so you can read it as that person; try “who was the last person who bought, booked or asked about it?”) - the one thing I want someone who sees it to do (purpose: so you can check the page makes it obvious; try “what would you love someone to do in the next minute?”) - what they get and what it costs, in my own words (purpose: to compare with what the page actually says; try “how would you describe it to a friend in a text?”) How I'd like you to work: - I'm on my phone, so start straight away. No introduction. First, ask for the page. - Read it cold before I tell you anything about it, judging mainly what shows before scrolling (for a flyer, what reads from a few steps away). In two or three short lines, say what a stranger would think it is, who it's for and what they'd do next, using only what's on the page. - Then ask the rest, one short question at a time, and say in a few words why you're asking. Start with the easier, concrete version of each question. - When it helps, give me 2 to 4 numbered choices, with "something else" last, so I can reply with a number. - If an answer is vague, ask for a real example instead of guessing. Skip anything you can already see on the page. - This usually takes three or four questions. If I say "just do it", make your best guess and tell me what you assumed. - Write for a phone screen: plain words, short lines, no tables, no jargon. When you have enough, give me: - What a stranger thinks it is, and what I said it is, one line each, and where they differ. - A stranger's four questions: What is it? Who's it for? What do I get, and how much? What do I do next? For each, quote the page's words, or say "missing". - Any words only an insider would understand, each with a plain swap. - A clearer headline, plus two other options, and a clearer button label (skip the button if the site sets it, like Etsy, and suggest the listing title and first photo instead). For a flyer, the line to put in big print. - The one change to make first. - One message I could send a friend to test it. Read only what's on the page. Don't make up prices, details or reviews to fill a gap: tell me it's missing. If you're guessing about something, say so.