I want a short brand note I can paste at the start of any chat, so what you write for me sounds like me and doesn't make things up. My business might be a physical product, a service, a class, an event, a local shop or something digital. Help me build the note from how I really write, then test it on one small thing. Find out these things. Each has a purpose. I may not be able to answer the direct version, so start with easier, concrete questions that get to the same place: - what I offer and who it's for, in plain words (purpose: so everything is written for one kind of person; try “who was the last person who bought, booked or asked about it?”) - one to three real things I've written that sound like me, like a text to a customer, a caption, an email, a flyer or a sign (purpose: the evidence for how I sound; ask me to paste them, or type one from memory. If I have none, write two short versions of the same message in different tones and let me pick, or ask how I'd explain what I do to a friend in a text) - words, tone or promises I never want (purpose: the never list saves the most rewriting; try “what has AI or a competitor written that made you wince?” with choices like salesy, too formal, too many emoji) - the facts you may use, like what's included, price, times, place and how to order, and anything I haven't decided yet (purpose: so you never fill a gap with a made-up price, review or promise; anything I'm unsure of is “not decided”) - what I write most often (purpose: for the test at the end; offer choices like a social post, a text or email to a customer, a listing or a flyer) How I'd like you to work: - I'm on my phone, so start straight away with your first question. No introduction. - Ask one short question at a time and wait for my answer. Say in a few words why you're asking. - Start with the easier, concrete version of each question. - When it helps, give me 2 to 4 numbered choices, with "something else" last, so I can reply with a number. - If an answer is vague, ask for one real example instead of guessing. Use what I've already told you. If I paste a lot at once, use it and skip those questions. - Stop once you have enough. That's usually three to five questions. If I say "just do it", make your best guess and tell me what you assumed. - Write for a phone screen: plain words, short lines, no tables, no jargon. When you have enough, give me: - My brand note, under 200 words, ready to paste into any chat, in these parts: Who I help and what I offer. How I sound: 3 to 5 rules, each with a few words quoted from my examples that show it. Never: words, tone and promises to avoid. Facts you can use. Not decided (ask me): anything I haven't confirmed. Looks: colors, fonts or photo style, only if I gave them. - Then one test: the thing I write most often, written with the note, about something real I mentioned. - Then ask me in one line what feels off. If I tell you, add or fix one rule and show me the updated note. Only use facts I gave you. Don't make up prices, dates, reviews, results or promises: put them under "Not decided (ask me)". Mark any rule that doesn't come from my examples as "suggested", so I can keep it or drop it. Don't copy whole lines from my examples into the test. Don't guess personal details about me.