The One-Page
Launch Plan.

Help me write a one-sentence description of my side project that a 12-year-old could understand.

My rough idea: [PASTE YOUR ROUGH IDEA HERE]

Quality bar:
- BAD: "A SaaS platform empowering creators to unlock their potential through AI-driven workflows."
- GOOD: "A 5-week paid cohort + workbook teaching junior PMs how to do real product strategy work instead of just grooming JIRA tickets."

Do this:
1. Strip jargon. No "platform," "empower," "unlock," "leverage."
2. Test: would a smart 12-year-old get it?
3. Give me 3 alternative phrasings, different angles
4. Pick the strongest, explain why in one line

Output: 3 options + your pick. Skip preamble.

Help me describe ONE target customer for my side project — uncomfortably specific, not a category.

What I know so far: [PASTE WHAT YOU KNOW — even if it's just "tech employees with side projects"]

Quality bar:
- BAD: "Entrepreneurs who want to grow their business."
- GOOD: "Aamir, 26, PM at a B2B observability SaaS, 18 months in. Tuesday afternoon backlog grooming is when he thinks 'I didn't sign up for this.' Reads Lenny's Newsletter on his commute."

Fill in for me:
- Name (made-up is fine)
- Age, job title, company type
- The exact moment of frustration they reach for this product
- One thing they read or watch regularly

Give me 2 candidate personas. Pick the more useful one and say why in one line.

Output: 2 personas + your pick. Skip preamble.

Help me describe the transformation my customer buys — not the features.

My customer: [PASTE YOUR ANSWER FROM "WHO IT'S FOR"]
My current draft offer: [PASTE WHAT YOU HAVE — features list is fine]

Quality bar:
- BAD: "5 lessons, 3 templates, a private community, weekly office hours."
- GOOD: "After 5 weeks, Aamir walks into his next 1:1 with a written product strategy doc, gets EM buy-in, and stops being the JIRA admin. He says 'I'm leading our roadmap' instead of 'I'm grooming the backlog.'"

Do this:
1. Flag every line that's a feature, not an outcome
2. Rewrite as "before vs after" — what they CAN'T do today vs what they CAN do after
3. Write it in the persona's voice — the line they'd tell a friend at dinner

Output: rewritten outcome paragraph (3-4 sentences). Skip preamble.

Help me cut my side project to its smallest viable version. Goal: shippable in 4 weeks or less.

My idea: [PASTE THE BIG IDEA]
My current scope: [PASTE EVERYTHING YOU PLAN TO BUILD — bullet list is fine]

Quality bar:
- BAD scope: "App + community + course library + 1:1 calls + Slack + onboarding emails + landing page + Stripe + AB testing."
- GOOD scope: "5 weekly live sessions (90 min) + 40-page workbook + private Slack. No LMS, no recorded library, no 1:1s. 8 paying at $497 = validated."

Do this:
1. Mark each item LOAD-BEARING (without it the product doesn't work) or NICE-TO-HAVE (V1.1+)
2. Tell me what to cut from V1 and why
3. Estimate weeks to build the cut V1

Output: 3-section table — Keep / Cut / Estimated weeks. Skip preamble.

Help me turn my side project into 3 concrete actions for THIS week.

My project: [PASTE ONE LINE]
My available work windows this week: [PASTE — e.g. "Tue 7-9am, Thu 8-10pm, Sat 9am-12pm"]

Quality bar:
- BAD: "Research competitors. Work on the cohort. Set up tools." (no verbs, no days, passive)
- GOOD: "Tuesday 90 min: Draft Module 1 outline. Thursday 60 min: Message 3 junior PMs asking if they'd pay $497. Saturday 2 hr: Build landing page + Stripe link."

For each of my windows, give me ONE action in this format:
"[Day], [time estimate]: [verb-first action with a deliverable]"

Concrete deliverables only. No "research," no "set up tools," no passive verbs.

Output: 3 lines. Skip preamble.

Help me pick a specific launch date for my side project — not "sometime in Q2."

My MVP scope: [PASTE YOUR MVP SCOPE]
Hours per week I'll put in: [PASTE]
Today's date: [PASTE]
Earliest possible launch: [PASTE OR "?"]

Quality bar:
- BAD: "Sometime in spring 2026."
- GOOD: "Soft launch Monday June 15, 2026. Landing page live Friday May 22. Doors close Sunday June 8."

Do this:
1. Estimate calendar weeks needed (factor in hours/week)
2. Pick a specific Monday for soft launch
3. Pick a specific Friday before that for landing page going live
4. Pick a specific Sunday for "doors close" if cohort-style

Output: 3 specific dates with day of week. Skip preamble.

Help me pick ONE measurable success metric for my V1 — not a list.

My project: [PASTE ONE LINE]
My pricing: [PASTE]
My audience size estimate: [PASTE OR "?"]
My launch date: [PASTE]

Quality bar:
- BAD: "Customer satisfaction, retention, brand awareness, revenue."
- GOOD: "8 paying customers at $497 by June 15. Less than 5 = offer or audience is wrong. More than 12 = price test next cohort at $697."

Do this:
1. Suggest 3 candidate ONE-number metrics
2. For each, define "failed" and "succeeded beyond expectations"
3. Pick the strongest, explain in one line why

Output: 3 candidates + your pick. Skip preamble.