The tools, and why

A FEW EVERYDAY TOOLS.NOTHING TO INSTALL.

Here's everything you'll use in the 14 days, what it's for, what it costs, and why I picked it. I chose tools that are free or cheap, work on your phone, and that you'll keep using after December.

WHAT IT COSTS, ALL IN

$47 for the challenge (early bird until Nov 16, then $67, then $97)
About $20 a month for your AI plan (Claude Pro or ChatGPT Plus), not included, cancel anytime
$0 for your store until you sell something

Every day

Your phone and your email

When: Every morning at 6 a.m. ET
Cost: Free
What it does: Each morning an email lands with a short video from me and today's one step. Most days, that's all you open.
Why this one: You already check both. Nothing new to learn, nothing to install, and you can do it from the couch.

Your AI helper (what I set you up with)

Claude

When: Day 0 to Day 14
Cost: Claude Pro, about $20 a month. Not included. Cancel whenever you like.
What it does: Claude asks you the day's questions one at a time, writes the drafts, the page and your posts in your voice, and makes your file. You make the decisions.
Why this one: With the Ready to Sell connector, Claude knows which day you're on, remembers everything you've made so far, and saves each day for you. It's the smoothest way through, and it's what my videos show.

Works too

ChatGPT

When: Day 0 to Day 14
Cost: ChatGPT Plus, about $20 a month. Not included.
What it does: Same steps, same results. Each morning's email has that day's ChatGPT prompt: copy it into ChatGPT, and at the end paste the result back and tap Save. No plugin or setup needed.
Why this one: If you already pay for ChatGPT and know your way around it, keep it. Your work still saves to your kit and gets packaged on Day 14. It's a few more taps a day than Claude.

Included

The Ready to Sell connector

When: Day 0: a one-time, 5-minute setup
Cost: Included in the challenge
What it does: Think of it like adding an app to Claude. It hands Claude today's step and saves what you make, so you never start from scratch. You sign in with your email and a code, no password.
Why this one: It's how the challenge fits into 20 minutes. We only see what you save, never your chats. Using ChatGPT? You don't need it.

Your store

Whop

When: Day 11: about 40 minutes, easiest on a laptop
Cost: Free to start, no monthly fee. Whop takes a small cut of each sale and shows you the fees before you sell.
What it does: Your checkout. It takes the payment, delivers your file, sends the receipt, and gives you a buy link to share.
Why this one: It's what this challenge is sold on, so I can show you every click. Friends can earn by sharing your link, too. Already have Gumroad, Stan, Shopify or Kit? Use that instead and your AI adapts the steps.

Your finished file

Google Docs or your phone's Files

When: Day 8
Cost: Free
What it does: Where your finished PDF lives, so you can upload it to your store.
Why this one: You already have one of them. If your AI can't make the PDF itself, you paste it into a Google Doc and download it as a PDF.

Optional

Canva

When: Day 8
Cost: Free plan is enough
What it does: For your cover, if your AI can't make the image for you. You get a short description of what to make.
Why this one: It's the easiest free design app on a phone, with ready-made sizes for covers and posts.

Optional

Instagram, or wherever you post

When: Any day, if you want
Cost: Free
What it does: Your AI writes you a short post each day. Share it with #ReadyToSell, or send it to one friend. Group chats count.
Why this one: Sharing as you go is how people hear about your product before Doors Day. No face needed, and you can keep it to Close Friends.

Questions about the tools

Can I use ChatGPT instead of Claude?

Yes. Each morning's email has that day's ChatGPT prompt. At the end, you paste the result back and tap Save, so your work is kept and packaged on Day 14. I set everything up around Claude, so Claude is a little smoother.

Can I use the free version?

A paid plan (Claude Pro or ChatGPT Plus, about $20 a month) is what I recommend, so you don't run out of messages halfway through a step. The challenge doesn't include it.

Do I need to be good with tech?

No. If you can text and order something online, you can do this. Every step is small, and the store day comes with a video walk-through.

Why Whop and not another store?

It's free to start, it delivers your file for you, and it's the store this challenge runs on, so I can show you every step. If you already have a store you like, use it.

Join the challenge See all 14 days on the map