Stop Tinkering.
Ship Your Side Project
in 6 Weeks.
You've shipped products used by millions. You've hit deadlines that seemed impossible. And you can't get your own side project past a Google Doc. It's not laziness. It's not lack of time. It's that nobody builds well alone — including you.
You're not stuck because you're lazy.You're stuck because you're doing this alone.
It's Sunday night. You open Notion. Stare at the project board for 20 minutes. Maybe move a card. Maybe add a note. Then you close it and tell yourself you'll get to it next week.
Monday morning? You walk into work and run a standup, unblock three teams, and ship a feature by Thursday. Same brain. Same skills. Completely different infrastructure.
You've tried the course. You know more about launching than most people who've actually launched. You've been in the mastermind where everyone's "working on something" and nobody has a ship date. You've bookmarked the Twitter threads. Downloaded the templates.
"You don't need more information. You don't need more motivation. You need the same system you give your team at work, pointed at your own thing."
Right now you're the PM, the designer, the engineer, the copywriter, and the marketing team. At work you'd never let one person own all of that. But for your side project, you somehow expect yourself to do it all in the margins of a 50-hour week.
That's not a character flaw. That's a systems failure.
Is this the right fit?
This is for you if…
- ✓You're a senior PM, engineer, designer, or tech lead with a side project that's been stuck for months
- ✓You ship at work every single week. Your own thing? Radio silence.
- ✓You know the idea is solid. You just can't seem to get it out the door.
- ✓You want a build partner with PM experience, not a cheerleader with a whiteboard
- ✓You're ready to commit 5-8 hours per week for 6 weeks and actually launch this thing
This is NOT for you if…
- ✕You're looking for someone to build your project for you (I build with you, not for you)
- ✕You don't have a project yet — you're still exploring what to work on
- ✕You want vision boarding, affirmations, or mindset work
- ✕You're not willing to cut scope and ship a V1 (perfectionism is the enemy here)
- ✕You need someone to tell you you're doing great. I'll tell you what's actually true.
Three steps. Six weeks. One shipped project.
This isn't a course you watch and forget. It's a build partnership with a real person doing real work on your project.
Book Your Build Partner Call
Free. 30 minutes. We look at your project, what's blocking it, and whether the Build Partnership is the right move. You'll leave with clarity either way — even if we don't work together.
Build Audit + Scope Lock
Week 1 is a 90-minute deep dive into your project. Week 2, we run the Scope Guillotine — cut everything that doesn't belong in V1, lock the sprint plan, and set a hard ship date. No more "maybe I should also add..."
Build + Ship
Weeks 3-6: weekly build sessions where I pick up tools alongside you — strategy, positioning, copy, design, product decisions, whatever your project needs that week. Plus async support when you hit friction. Week 6, you ship.
What 6 Weeks Actually Looks Like
GiftShopper AI
Consumer AppThe idea had been sitting in a notes app for months. Every few weeks, another burst of research — competitor analysis, feature lists, architecture diagrams. The notes app got longer. The product didn't exist. Meanwhile, holidays kept passing. Birthdays kept happening. Every occasion was another reminder that this thing should have been live already.
The cost of waiting: Months of "I should really build that" while the market kept moving.
Week 1, we gutted the feature list. The notes app had 40+ ideas — we kept 6. Week 2, locked the scope and set a ship date. Weeks 3-5, built the recommendation engine, designed the UI, wired the whole thing together. Week 6, it went live.
Result: Live product with real users finding gifts in seconds. From notes app to app store.
BurnFriends
Social FitnessStuck at "wouldn't it be cool if..." for longer than anyone wanted to admit. A community fitness concept that lived entirely in conversation — talked about at dinners, sketched on napkins, described to friends who all said "that's a great idea, you should build that." Nobody was building it. The scope kept growing every time someone said "oh and you could also add..." which made starting feel more impossible, not less.
The cost of waiting: Every workout app that launched was a small gut punch. The idea was just sitting there.
The Scope Guillotine hit hard on this one. There was a massive, intricate gamification system designed down to every detail — complex game mechanics, progression trees, the works. We cut all of it. Shipped with a simple leaderboard. Everyone loved it. Built the MVP, submitted to the App Store, shipped.
Result: Working platform on the App Store. Real people connecting through fitness challenges.
Career Clarity System
Strategic Job SearchA Staff Engineer returning to work after over a year off — a transformational meditation journey in India. He'd tried executive coaching before. Walked away thousands of dollars lighter and no closer to knowing what to do next. Dozens of open tabs — company pages, Glassdoor reviews, LinkedIn posts from people who seemed happy at places he wasn't sure about. No framework for deciding. No way to compare what actually mattered. Just a vague sense of "I should probably be doing something" that turned into another week of scrolling job boards without applying to anything. Bank account draining. Clock ticking.
The cost of waiting: Months of spinning — researching and planning but never acting. Thousands spent on executive coaching that produced nothing actionable.
Built him a values-to-action framework from scratch — not "what do you want to do when you grow up" but a real decision matrix based on what actually matters to him. Translated those values into search criteria we could use. Went at his pace. Curated all the research and exercises so he just had to show up and do the work — not research and plan and then have nothing left to act on, which is where he'd been spinning. Drafted interview stories. Ran interview prep to brush up on recent developments in AI. Researched 25+ mission-driven companies, scored them against his criteria, produced a prioritized target list with tailored outreach for each one.
Result: Week 4: interviews are lining up, options feel strong, and he's walking into conversations prepared instead of panicking. From post-sabbatical paralysis to active momentum.
These were all real projects from real people who were stuck. Yours could be next.
They shipped. You're next.
★★★★★"Molly has a spectacular way of breaking apart complex information in a way that gave me the fishing pole rather than the fish itself. No matter how frustrated I was, she would always make sure that I left the meeting in the right direction with a rejuvenated feeling of positivity."
EKEric K.
Senior Sales Engineer
★★★★★"With Molly in the room, the conversation is always productive and I always leave with clear direction on what needs to happen next. Her ability to create order out of chaos is exceptional."
JKJai K.
Customer Success Executive
★★★★★"A talent for converting complex problems into clear roadmaps. She genuinely cares about helping you succeed."
TDTom D.
Staff Software Engineer
★★★★★"Rare, hyper-energetic, resourceful, and lucid. She believes in action and reflection as an iterative form of problem-solving."
ANAakash N.
Strategy & Operations
★★★★★"An unbeatable combination of technical expertise, business savvy, executive presence, and star power. She helps other innovators see industry breakthroughs."
JCJeff C.
Industry Analyst
★★★★★"Molly is an implacable force — focused intensity fused with wisdom from varied experiences. While many obsess over obstacles, she focuses where gains can be realized."
JRJohn R.
Engineering Leader
★★★★★"Her energy, drive, and passion is contagious. She helped me see things I couldn't see on my own."
CCCalvin C.
Head of Engineering
Everything you need to go from stuck to shipped.
This isn't an online course with pre-recorded videos. Every component is built around your specific project.
The Build Audit™
90-minute deep dive into your project, your blocks, and what "shipped" actually means for you. Most clients say this session alone gives them more clarity than months of spinning.
Week 1The Scope Guillotine™
We cut everything that doesn't belong in V1. Locked scope, sprint plan, hard ship date. No more "should I add this too?" The scope is the scope.
Week 26 Weekly Build Sessions
I don't sit on the sidelines. Strategy, positioning, copy, design, product decisions — whatever your project needs that week, I pick up tools and help you build it.
Weeks 1–6The War Room (Async Access)
Direct access between sessions. When you hit a wall at 9pm on a Tuesday, you don't wait until next week. You send it, I respond.
OngoingShip System Toolkit™
Decision frameworks, sprint templates, scope docs — yours to keep forever. The same infrastructure I use to ship products at Fortune 500 companies, customized for your project.
Yours foreverThe Ship Guarantee™
If you don't ship by Week 6, we keep going. No extra charges. No scope creep surprises. We go until you launch.
GuaranteedMVP Development Agency
$25,000+
They build it for you. You learn nothing.
The Build Partnership
$4,500
6 weeks. Hands-on. Ship guaranteed.
Monthly coaching ($500/mo × 12)
$6,000+
A year of talking. No ship date.
I'm Molly. I've been where you are.
20 years in tech — Google, SoftBank, Heap by Contentsquare. I've led database migrations that recovered $5M in lost revenue. I've shipped products with hundreds of stakeholders and impossible timelines. I once built a 40-foot flamingo in 4 months.
And I also paid for a Shopify store called Bikini Donuts for four years without launching it.
Same brain. Same skills. One had infrastructure and a ship date. The other had a Notion board and good intentions. That gap — between what you're capable of at work and what you actually ship for yourself — is the whole reason this practice exists.
I'm not a coach. I don't ask how your goals make you feel. I show up with a roadmap, cut your scope, set a ship date, and build alongside you until it's live. That's the job.
The 6-Week Build Partnership
Or 3 payments of $1,500
That's 1-3% of annual comp for most clients. Less than they've spent on courses that didn't ship anything.
The Ship Guarantee™
We keep working until you launch. No extra charges. No scope creep surprises. If it takes 7 weeks or 8, that's on me. Your project ships — guaranteed.
30 minutes. Free. We'll figure out if this is the right fit.
Questions you're probably asking
What happens when you ship?
Most clients want to keep the momentum going. The Accountability Container ($497/mo) gives you ongoing build sessions, async support, and the same structure that got you launched — month-to-month, cancel anytime.
Learn about the Accountability ContainerReady to finally ship it?
30 minutes. We'll look at your project, what's blocking it, and whether the Build Partnership is the right move.
Book Your Free Build Partner Call