Ship Your Side Project.For Real This Time.
You ship products at work every week. Your own thing? Stuck for months. I help you finally launch it — same systems, pointed at your project.
Whether you need a full build partnership, ongoing strategic partnership, or a system to start on your own — there's a path for where you are right now.
You've tried everything. Nothing's worked.
Most of them solve the wrong problem entirely.
The Course Approach
All information, no implementation
You've bought the courses, saved the bookmarks, and watched the tutorials. You know MORE about launching than most people who've actually launched. Information isn't your problem.
The Mastermind Approach
All community, no accountability
You joined the Slack groups and creator communities. Everyone is supportive. Everyone is also not launching. Solidarity isn't the same as a ship date.
The Productivity Approach
All systems, no shipping
You've tried Pomodoro, time-blocking, GTD, and Atomic Habits. You've optimized the process of not shipping. The tool was never what was missing.
The Willpower Approach
All motivation, no structure
You keep telling yourself you'll 'sit down and do it this weekend.' But there's no roadmap, no milestones, no ship date. Willpower isn't the missing piece. A build system is.
What you'd say to a friend at a bar
"I just want to finally launch the damn thing."
"I want to stop feeling like a fraud who talks about my side project but never ships it."
"I want to feel as competent about my own thing as I do at work."
"I want to stop being embarrassed when someone asks 'how's the side project going?'"
"I want actual momentum. The kind where something ships, not the kind where I bookmark another productivity article."
"I want to know that if I got laid off tomorrow, I'd have something to land on."
If any of those hit close — keep reading.
The Build Partnership Approach
Your side project gets the same infrastructure as a product at work.
Define the V1
Execute the sprint
Launch it live
I bring the same systems I use to ship at Fortune 500 companies to help you ship YOUR thing.
Choose your path
From a $9 framework to a full build partnership — there's a path for where you are.
The 6-Week Build Partnership
Your side project, live in the world, in 6 weeks.
What's included:
- Week 1: Build Audit — 90-minute deep dive to map your project, identify blockers, and build your 6-week roadmap with a hard ship date.
- Weeks 2–6: Weekly build sessions — decisions, unblocking, accountability. Plus async support between sessions.
- Async support — Slack or Voxer access for gut checks between sessions. You're not building alone anymore.
- Your custom build system — roadmap, decision frameworks, priority filters, review cadence. Yours to keep forever.
- Session recordings + action items after every call.
The Ship Guarantee
If your project isn't shipped by week 6, we keep going until it is — at no additional cost. I don't win unless you ship.
Built for people like:
- The Staff PM who's been outlining a course for 9 months with 40 pages of notes and no launch date.
- The Senior Engineer whose SaaS is 70% built — but has no landing page, no pricing, no ship date.
- The Design Leader who's done freelance gigs through word of mouth but has no website, positioning, or pipeline.
- The Engineering Manager whose open-source project has 2K+ GitHub stars but no monetization strategy.
- The Director who could charge $300–$500/hr as a fractional CPO but has no consulting infrastructure.
30 minutes. We'll figure out what's blocking your launch.
Not ready for the full partnership? Start with The Ship It System and run the playbook on your own.
Already know what you're building and just need someone to hold you to it? Check out the Accountability Container.
The Ship It System
Self-Guided Playbook
The same system my 1:1 build partners run with me — packaged as a 90-day playbook with 25+ decision templates, a Notion workspace, and the AI Build Partner companion. Minus the live calls.
- 90-day playbook: idea → first sale → PMF
- 25+ fill-in-the-blank decision templates
- Notion workspace + PDF + AI extension pack
- Marketing OS: 25+ AI skills for sales pages, emails, ads
A good fit if:
You want the full system to run on your own terms — before (or instead of) a 1:1 partnership.
Want a build partner to run it with you? Check out the 6-Week Build Partnership.
The Accountability Container
Monthly — Cancel Anytime
You already know what you're building. You just keep deprioritizing it. Structured accountability with real stakes.
- Two 60-minute calls per month
- Weekly async check-ins
- Direct SMS access with 48-hour SLA
- Priority booking to upgrade to Build Partnership
A good fit if:
You've already got clarity on the project — you just keep deprioritizing it. You need stakes, not strategy.
Need architecture, not just accountability? Check out the 6-Week Build Partnership.
1:1 Strategic Partnership
By Application Only
Ongoing thought partnership for builders who've shipped and want to keep going. Long-term relationship, not a one-time sprint.
- Weekly or bi-weekly deep sessions
- Async support (Slack/Voxer)
- Strategic advising: positioning, pricing, scaling
- Career navigation for going independent
A good fit if:
You've completed the 6-Week Build Partnership and want to keep building. OR you're a senior tech leader navigating a major transition.
Haven't shipped yet? Start with the 6-Week Build Partnership to get your first project live.
Not sure where to start?
Here's the quick decision guide
"I want the full system to run on my own"
90-day playbook + templates + Notion + AI
The Ship It System · $89.50"I know what to build, I just keep putting it off"
Structured check-ins to stay on track
Accountability Container"I have a project that's been stalled for months"
Full build partnership to ship in 6 weeks
Build Partnership · 6 Weeks"I've shipped and want ongoing support"
Strategic thought partnership
Strategic Partnership · By ApplicationStill not sure? That's okay — let's figure it out together.
I'll tell you honestly which one's right — or if none of them are.
20+
Years in Tech
3
Businesses Built While Full-Time
$20M+
Revenue Impact
50+
Builders Partnered
What clients say
From engineers to executives, here's what it's like to work together.
"Molly is an unbeatable combination of technical expertise, business savvy, executive presence, and star power. Her visionary leadership makes a massively positive impact."
"Molly was able to create order out of chaos and provided transparency and visibility into the product roadmap. Her ability to solve complex problems is exceptional."
"Molly has a talent for converting complex problems into clear roadmaps. Her effectiveness and ability to mentor teams is outstanding."
"Her energy, drive, and passion for work is contagious. Molly brings thorough technical leadership and exceptional cross-functional collaboration."
Hi, I'm Molly.
I've spent 20+ years building products and leading platform teams at Google, SoftBank, and Fortune 500 companies. I led a database migration that recovered $5M in lost revenue and delivered $2M+ in annual savings. I know how to ship at scale.
I also built three businesses while holding down a senior product management role. Not by hustling harder or sleeping less — by building the same infrastructure for my side projects that I had at work.
Now I do that for other people. If you're a senior tech employee with a side project you can't seem to launch, I'm the build partner who helps you stop tinkering and start shipping.
What's Keeping You Stuck?
Most people think they have a motivation problem. They don't — they have an infrastructure problem. Take this quick quiz to discover which of the four "stuck" patterns is blocking you.
Takes 2 minutes
Tell me about the side project you
can't stop thinking about
I'll tell you if I can help you launch it.