Ship Your Side Project.For Real This Time.
You ship products at work every week. Your own thing? Stuck for months. I help you finally launch it — same systems, pointed at your project.
Whether you need a full build partnership, ongoing coaching, or a system to start on your own — there's a path for where you are right now.
You've tried everything. Nothing's worked.
Most of them solve the wrong problem entirely.
The Course Approach
All information, no implementation
You've bought the courses, saved the bookmarks, and watched the tutorials. You know MORE about launching than most people who've actually launched. Information isn't your problem.
The Mastermind Approach
All community, no accountability
You joined the Slack groups and creator communities. Everyone is supportive. Everyone is also not launching. Solidarity isn't the same as a ship date.
The Productivity Approach
All systems, no shipping
You've tried Pomodoro, time-blocking, GTD, and Atomic Habits. You've optimized the process of not shipping. The tool was never what was missing.
The Willpower Approach
All motivation, no structure
You keep telling yourself you'll 'sit down and do it this weekend.' But there's no roadmap, no milestones, no ship date. Willpower isn't the missing piece. A build system is.
What you'd say to a friend at a bar
"I just want to finally launch the damn thing."
"I want to stop feeling like a fraud who talks about my side project but never ships it."
"I want to feel as competent about my own thing as I do at work."
"I want to stop being embarrassed when someone asks 'how's the side project going?'"
"I want actual momentum. The kind where something ships, not the kind where I bookmark another productivity article."
"I want to know that if I got laid off tomorrow, I'd have something to land on."
If any of those hit close — keep reading.
The Build Partnership Approach
Your side project gets the same infrastructure as a product at work.
Define the V1
Execute the sprint
Launch it live
I bring the same systems I use to ship at Fortune 500 companies to help you ship YOUR thing.
Choose your path
From a $21 framework to a full build partnership — there's a path for where you are.
The 6-Week Build Partnership
Your side project, live in the world, in 6 weeks.
What's included:
- Week 1: Build Audit — 90-minute deep dive to map your project, identify blockers, and build your 6-week roadmap with a hard ship date.
- Weeks 2–6: Weekly build sessions — decisions, unblocking, accountability. Plus async support between sessions.
- Async support — Slack or Voxer access for gut checks between sessions. You're not building alone anymore.
- Your custom build system — roadmap, decision frameworks, priority filters, review cadence. Yours to keep forever.
- Session recordings + action items after every call.
The Ship Guarantee
If your project isn't shipped by week 6, we keep going until it is — at no additional cost. I don't win unless you ship.
Built for people like:
- The Staff PM who's been outlining a course for 9 months with 40 pages of notes and no launch date.
- The Senior Engineer whose SaaS is 70% built — but has no landing page, no pricing, no ship date.
- The Design Leader who's done freelance gigs through word of mouth but has no website, positioning, or pipeline.
- The Engineering Manager whose open-source project has 2K+ GitHub stars but no monetization strategy.
- The Director who could charge $300–$500/hr as a fractional CPO but has no consulting infrastructure.
30 minutes. We'll figure out what's blocking your launch.
Not ready for the full partnership? Start with The Momentum Method ($21) and build the foundation on your own.
Already know what you're building and just need someone to hold you to it? Check out the Accountability Container.
The Momentum Method
$21 — Self-Guided Framework
The system I used to build 3 businesses while holding a senior tech role — distilled into a 21-day framework you can start today.
- 21-day micro-commitment architecture
- Friction fence methodology
- Recovery rhythms for when momentum breaks
- Priority filters to stop doing the wrong work
A good fit if:
You know you need to start shipping but you're not ready for 1:1 partnership yet. You want to test the framework on your own terms first.
Want a build partner to run the sprint with you? Check out the 6-Week Build Partnership.
The Accountability Container
Monthly — Cancel Anytime
You already know what you're building. You just keep deprioritizing it. Structured accountability with real stakes.
- Two 60-minute calls per month
- Weekly async check-ins
- Direct SMS access with 48-hour SLA
- Priority booking to upgrade to Build Partnership
A good fit if:
You've already got clarity on the project — you just keep deprioritizing it. You need stakes, not strategy.
Need architecture, not just accountability? Check out the 6-Week Build Partnership.
1:1 Strategic Partnership
By Application Only
Ongoing thought partnership for builders who've shipped and want to keep going. Long-term relationship, not a one-time sprint.
- Weekly or bi-weekly deep sessions
- Async support (Slack/Voxer)
- Strategic advising: positioning, pricing, scaling
- Career navigation for going independent
A good fit if:
You've completed the 6-Week Build Partnership and want to keep building. OR you're a senior tech leader navigating a major transition.
Haven't shipped yet? Start with the 6-Week Build Partnership to get your first project live.
Not ready for 1:1? Build it yourself.
The same frameworks I use with private clients — packaged as guides you can run on your own time.
The Ship It System
The whole thing. Idea to launched product in 30 days.
The complete playbook — includes everything in The Momentum Method and Ship It or Kill It, plus 30 days of daily tasks that walk you from idea to live product. If you only buy one thing, buy this one. It's the system my 1:1 clients pay $4,500 for.
Solopreneur Skills for Claude Code
A marketing OS add-on. Once you've built it, sell it.
An add-on for people who already use Claude Code. 25 ready-to-run skills that write your sales pages, email sequences, launch campaigns, and pricing — using the same frameworks behind 8-figure launches (Hormozi, Brunson, Cialdini). Pair it with The Ship It System once you've got something to sell.
Ship It or Kill It in 90 Days
For the project you keep dragging around. Decide already.
A 90-day framework with three checkpoints — every 30 days you either keep going or kill it on purpose. No more carrying half-dead projects in your head for years. Built for 5–10 hours a week. Includes The Momentum Method (the 21-day daily habit system) bundled inside. (Already inside The Ship It System.)
The Momentum Method
If you keep falling off, the problem isn't you. It's the setup.
21 days, 15 minutes a day, to fix the daily system that keeps breaking. Tiny commitments, less friction, real recovery built in — so missing one day doesn't make you quit. (Already inside The Ship It System.)
The One-Page Launch Plan
The free starting point. 15 minutes, one page, a real plan.
Got an idea but staring at a blank doc? Fill in 7 prompts and walk away with a one-page plan you can actually start this week. Pay what you want — $0 is fine.
Not sure where to start?
Here's the quick decision guide
"I want to build the habit on my own"
Self-guided framework to start moving
Momentum Method · $21"I know what to build, I just keep putting it off"
Structured check-ins to stay on track
Accountability Container"I have a project that's been stalled for months"
Full build partnership to ship in 6 weeks
Build Partnership · 6 Weeks"I've shipped and want ongoing support"
Strategic thought partnership
Strategic Partnership · By ApplicationStill not sure? That's okay — let's figure it out together.
I'll tell you honestly which one's right — or if none of them are.
20+
Years in Tech
3
Businesses Built While Full-Time
$20M+
Revenue Impact
50+
Leaders Coached
What clients say
From engineers to executives, here's what it's like to work together.
"Molly is an unbeatable combination of technical expertise, business savvy, executive presence, and star power. Her visionary leadership makes a massively positive impact."
"Molly was able to create order out of chaos and provided transparency and visibility into the product roadmap. Her ability to solve complex problems is exceptional."
"Molly has a talent for converting complex problems into clear roadmaps. Her effectiveness and ability to mentor teams is outstanding."
"Her energy, drive, and passion for work is contagious. Molly brings thorough technical leadership and exceptional cross-functional collaboration."
Hi, I'm Molly.
I've spent 20+ years building products and leading platform teams at Google, SoftBank, and Fortune 500 companies. I led a database migration that recovered $5M in lost revenue and delivered $2M+ in annual savings. I know how to ship at scale.
I also built three businesses while holding down a senior product management role. Not by hustling harder or sleeping less — by building the same infrastructure for my side projects that I had at work.
Now I do that for other people. If you're a senior tech employee with a side project you can't seem to launch, I'm the build partner who helps you stop tinkering and start shipping.
What's Keeping You Stuck?
Most people think they have a motivation problem. They don't — they have an infrastructure problem. Take this quick quiz to discover which of the four "stuck" patterns is blocking you.
Takes 2 minutes
Tell me about the side project you
can't stop thinking about
I'll tell you if I can help you launch it.