A FREE PRACTICAL GUIDE · BY MOLLY

    You Probably Already Know Enough to Make Something Useful

    Find your first idea in the things people already ask you for, at work and outside it.

    Let’s try one
    Mini Molly discovers useful knowledge in the notebook she already owns.
    Looking for ideas in the things you already explain.

    Your first idea is probably the thing people keep asking you to explain, now or at your last job.

    Short on time? Skip to the prompt. Claude asks you these questions one at a time.

    Who it's for

    Anyone who's good at what they do and wants something of their own, but thinks they don't know anything special enough to sell. Your idea might end up as a printable guide, but just as often it's a class, a service, a kit or something you make by hand.

    Use it when

    • You want something of your own, but every idea feels like something everyone already knows.
    • People keep asking you the same question, and you answer it for free every time.
    • You're the one friends call for a certain thing: planning the trip, starting the garden, sorting the paperwork.
    • You'd like to sell something, teach a class or offer a service, but can't pick what.

    You'll get: Three small ideas from what you already know, the one to start with, and two people to ask about it.

    The questions to ask yourself

    What do people keep asking you?

    What do people at work (now or before) come to you for?

    Why ask it: If people already ask, someone already wants it. That's the best sign an idea can have.

    Hard to answer? Try:
    • What did someone ask you about this week?
    • What do you get pulled into meetings for?
    • What do you end up explaining to every new person?

    A nurse (made up)New nurses keep asking how to give a clear handover at shift change.

    MollyTaking an idea and getting it out into the world one small piece at a time. She's worked in product for 20+ years, at companies like Google, SoftBank and Contentsquare.

    What good looks like: A real question, in the words people use when they ask it.

    Watch out for: Saying “nothing, really”. Think back over the last week and find one real conversation.

    What do friends and family come to you for?

    What do friends, family or neighbors ask you to help with?

    Why ask it: Ideas from outside your job are often the easiest to sell, because they're yours, not your employer's.

    Hard to answer? Try:
    • Who calls you when they're planning something or something breaks?
    • What do you always end up organizing?
    • What do people say you're “so good at”?

    A nurse (made up)Neighbors ask how to cook a week of meals around 12-hour shifts.

    What good looks like: At least one thing that has nothing to do with your job.

    Watch out for: Skipping this because it doesn't feel like “real” expertise. Cooking, gardening and planning count.

    What have you made for yourself?

    What have you made to make life easier: a checklist, a spreadsheet, a plan, a recipe, a routine?

    Why ask it: Something you made to make your own life easier is often a first draft of something you could sell.

    Hard to answer? Try:
    • What's saved on your phone that you'd hate to lose?
    • What's taped to your fridge?
    • What do you always do the same way?
    • What do you fix, build or make by hand?

    A nurse (made up)A weekly meal plan and shopping list built around night shifts.

    MollyA team of AI agents that help her make and market things.

    What good looks like: Something you actually use, even if it's messy.

    Watch out for: Waiting until it's polished. Messy and used beats tidy and imagined.

    What's obvious to you but hard for others?

    What do you know how to do that other people find hard?

    Why ask it: The gap between what you find easy and what others struggle with is where people will pay for help.

    Hard to answer? Try:
    • What do you wince watching other people do?
    • What took you years to learn that you could explain in ten minutes?
    • What do people thank you for afterwards?

    A nurse (made up)Planning meals so you're not eating from a vending machine at 3 a.m.

    MollyPicking one small first version of a big idea, instead of trying to build it all at once.

    What good looks like: You can name who's stuck there, not just what they're stuck on.

    Watch out for: Thinking “everyone knows that”. The people asking you don't.

    What small thing would help them?

    What's one small thing you could make or offer that solves that one problem?

    Why ask it: Now turn the gap into something small you could make or offer soon. Pick the form that fits you, not the one that looks impressive.

    Hard to answer? Try:
    • Would they rather have something to keep, someone to show them, or someone to do it for them?
    • What could you make or offer in the next couple of weeks?
    • Who could you text about it today?

    A nurse (made up)A Saturday morning class at the community center on cooking for shift work, with a printed plan to take home.

    MollyA 14-day challenge, 20 minutes a day, mostly from your phone: the Ready to Sell Challenge.

    What good looks like: One thing, for one kind of person: one class, one kit, one service for a few people, or one page.

    Watch out for: Jumping to a course, an app, a shop or a website. Those come later, if at all.

    Do it with Claude in 10 minutes

    This prompt asks you these questions one at a time, starting with the easy versions, then gives you three small ideas, the one to start with and a message to send.

    YOUR WORDS TO BORROW

    Find three things I could make

    Turn what you already know into three small ideas, and pick the one to start with. Paste it into Claude and answer its few quick questions. The result comes back in the same chat.

    Read the prompt + an example
    I want to find something small I could make, teach or offer from what I already know, at work or outside it. It could be a physical product, a class, a service, an event or something digital. I don't think I know anything special, so help me see it.
    
    Find out these things. Each has a purpose. I may not be able to answer the direct version, so start with easier, concrete questions that get to the same place:
    - what people at work (now or before) keep asking me about (purpose: proof someone already wants it; try “what did someone ask you about this week?”)
    - what friends, family or neighbors come to me for (purpose: ideas from outside my job, which are mine to sell; try “who calls you when they're planning something or something breaks?”)
    - anything I've made, for myself or by hand, like a checklist, plan, recipe, routine or something I make (purpose: often a first draft of something to sell; try “what do you make or keep that people ask about?”)
    - what's obvious to me but hard for others, and who's stuck there (purpose: where people will pay for help; try “what do you wince watching other people do?”)
    
    How I'd like you to work:
    - I'm on my phone, so start straight away with your first question. No introduction.
    - Ask one short question at a time and wait for my answer. Say in a few words why you're asking.
    - Start with the easier, concrete version of each question. Only ask the direct version if I seem ready.
    - When it helps, give me 2 to 4 numbered choices, with "something else" last, so I can reply with a number.
    - If an answer is vague, ask for one real example instead of guessing. Use what I've already told you, and skip anything you can work out.
    - Stop once you have enough to do a good job. That's usually three or four questions. If I already know my topic, build on it and skip the rest. If I say "just do it", make your best guess and tell me what you assumed.
    - Write for a phone screen: plain words, short lines, no tables, no jargon.
    
    When you have enough, give me:
    - 3 small ideas I could make or offer soon. For each: a name, who it's for, the problem it solves, what it is, and the thing I said that it came from. Match the form to the idea: one item or a small batch, one class or workshop, one service for a few people, or a short guide, checklist or template. At least one should come from outside my job, and at least one shouldn't be digital, unless I've said I only want digital.
    - Which one you'd start with and why, in two sentences.
    - One sentence I could send to two people who'd use it, to ask if it would have helped them and if they'd pay for it.
    
    Don't suggest a course, an app, an online store, renting a space or anything that needs a website to start. A market table or a class in a borrowed room is fine. Don't build on my employer's, church's or clients' private documents, and flag any idea that could clash with my current job: I can sell my own experience and how I explain things, not their materials. Nothing where I'd give someone personal legal, medical or financial advice. Sharing general how-to from my own experience is fine, and point out any permit or rule I should check. If my know-how comes from volunteer or community work, suggest who'd pay without charging the people I help.

    A filled-in example

    These are illustrative details. Use your own information.

    I want to find something small I could make, teach or offer from what I already know, at work or outside it. It could be a physical product, a class, a service, an event or something digital. I don't think I know anything special, so help me see it.
    
    Find out these things. Each has a purpose. I may not be able to answer the direct version, so start with easier, concrete questions that get to the same place:
    - what people at work (now or before) keep asking me about (purpose: proof someone already wants it; try “what did someone ask you about this week?”)
    - what friends, family or neighbors come to me for (purpose: ideas from outside my job, which are mine to sell; try “who calls you when they're planning something or something breaks?”)
    - anything I've made, for myself or by hand, like a checklist, plan, recipe, routine or something I make (purpose: often a first draft of something to sell; try “what do you make or keep that people ask about?”)
    - what's obvious to me but hard for others, and who's stuck there (purpose: where people will pay for help; try “what do you wince watching other people do?”)
    
    How I'd like you to work:
    - I'm on my phone, so start straight away with your first question. No introduction.
    - Ask one short question at a time and wait for my answer. Say in a few words why you're asking.
    - Start with the easier, concrete version of each question. Only ask the direct version if I seem ready.
    - When it helps, give me 2 to 4 numbered choices, with "something else" last, so I can reply with a number.
    - If an answer is vague, ask for one real example instead of guessing. Use what I've already told you, and skip anything you can work out.
    - Stop once you have enough to do a good job. That's usually three or four questions. If I already know my topic, build on it and skip the rest. If I say "just do it", make your best guess and tell me what you assumed.
    - Write for a phone screen: plain words, short lines, no tables, no jargon.
    
    When you have enough, give me:
    - 3 small ideas I could make or offer soon. For each: a name, who it's for, the problem it solves, what it is, and the thing I said that it came from. Match the form to the idea: one item or a small batch, one class or workshop, one service for a few people, or a short guide, checklist or template. At least one should come from outside my job, and at least one shouldn't be digital, unless I've said I only want digital.
    - Which one you'd start with and why, in two sentences.
    - One sentence I could send to two people who'd use it, to ask if it would have helped them and if they'd pay for it.
    
    Don't suggest a course, an app, an online store, renting a space or anything that needs a website to start. A market table or a class in a borrowed room is fine. Don't build on my employer's, church's or clients' private documents, and flag any idea that could clash with my current job: I can sell my own experience and how I explain things, not their materials. Nothing where I'd give someone personal legal, medical or financial advice. Sharing general how-to from my own experience is fine, and point out any permit or rule I should check. If my know-how comes from volunteer or community work, suggest who'd pay without charging the people I help.
    
    ---
    HOW IT GOES (a made-up example)
    Claude: What did someone ask you about this week, at work or outside it? (What people already ask for is the easiest place to start.)
    You: A new nurse asked how I give handovers so fast.
    Claude: What do friends or neighbors come to you for? 1. Cooking 2. Planning 3. Fixing things 4. Something else
    You: 1, meals around night shifts
    …two more short questions, then three ideas, starting with a Saturday cooking class for shift workers with a printed plan to take home.
    Download the original prompt (.txt)

    See it in action

    Molly runs her own answers through it. Based on Molly's own work. The first idea is close to what she's doing now: the Ready to Sell Challenge.

    Claude
    Claude

    What did someone ask you for help with recently, at work or outside it? (What people already ask for is the easiest place to start.)

    Molly

    A painter I work with. I helped turn their 400+ paintings into a print store, an Etsy shop and 7 coloring books on Amazon.

    Claude

    What have you made for yourself to make that kind of work easier? 1. A checklist 2. A spreadsheet 3. A routine 4. Something else

    Molly

    4. A team of AI agents that help me make and market things.

    Claude

    What do people find hard that feels obvious to you? (That gap is usually the idea.)

    Molly

    Picking one small first version of an idea and getting it out. I've done that in product for 20+ years.

    Claude

    Three ideas. 1. A 14-day challenge that helps people with full-time jobs make one small thing to sell, 20 minutes a day from their phone. 2. A kit for painters turning paintings into prints and coloring books. 3. Help doing it together, for people who'd rather not do it alone. I'd start with #1: it uses all three things you told me. Ask two people: “Would a 14-day, 20-minutes-a-day way to make one small thing to sell have helped you, and would you pay for it?”

    What to do next

    Send the message to two people who'd use your idea: “Would this have helped you, and would you pay for it?” If they say yes, make the small version next. If they say no, ask what would have helped. That answer is often your real idea.

    Your answer stays in your Claude chat. To find it faster, screenshot it or copy it into your notes.

    Stuck or overwhelmed?

    Everything I know feels obvious.

    That's the point. What's obvious to you is often exactly where someone else is stuck. Go to “What's obvious to you but hard for others?” and try the easier questions.

    Charging for this feels wrong.

    Keep free help free. Ask who else would pay: other churches, groups or organizers who want to do what you do.

    My idea is too big.

    Go back to “What small thing would help them?” One class, one kit, one service for a few people or one page. In Claude, reply: “Smaller. Something I could start next week.”

    WHEN YOU WANT HELP WITH THE NEXT STEP

    Found something you could make? Let’s give it a buy link.

    Turn that idea into a product, a sales page, and your first invitation to buy—with Molly’s help.

    December 1–14. Daily videos, three office hours, a private group, and feedback from Molly.

    Join the waitlist

    Doors open Nov 24 for one week. The waitlist gets $47 for the first 48 hours (then $97), and keeps 40+ of my AI agents after the challenge.