A FREE PRACTICAL GUIDE · BY MOLLY
After Someone Pays: Make Sure They Get It
Check that a buyer gets what they paid for, whether it's a file, a cake, a class or a booking.
Let’s try one
Someone just paid you. Lovely. Now let's make sure what they bought actually arrives and makes sense.
Who it's for
You've made something to sell and you're not sure what happens after someone pays. Often it's a file, like a PDF, template, spreadsheet or videos. The same check works for a physical product, a booked session, a class or an event ticket.
Use it when
- Your file is finished, but you've never seen what a buyer actually receives.
- Your product is a Google Sheet, Canva template or videos, and you're not sure whether buyers get their own copy or your original.
- You sell a cake order, a session, a class or a ticket, and buyers keep messaging to ask when, where or what happens next.
- You're about to tell people it's for sale, and you haven't bought it yourself yet.
You'll get: How buyers will get it, what to fix before anyone buys, a “You're in” message, and a test buy to do later.
How to do it
List everything the buyer gets
Write down every piece someone needs once they've paid: each file or link, and the details too, like which file to open first, a date and time, an address, a pickup slot or what to bring.
What good looks like: A list you could tick off. For a class, that's the date, time, place or link, what to bring and how to cancel. For a download, it's every file and which one to start with.
Watch out for: Listing only the product and forgetting what goes with it: the start time, the address, the password, the time zone.
Decide how each piece reaches them
For each piece, decide how it arrives the moment they pay: the store's automatic download or email, a confirmation message, a calendar invite. If you haven't picked where to sell yet, choose a place that sends files or confirmations automatically after payment, and check its current fees yourself.
What good looks like: Nothing depends on you being awake. The buyer gets something within minutes, even if the rest, like a parcel or the class itself, comes later.
Watch out for: Planning to send each one by hand. It works for the first two buyers, then someone pays while you're asleep.
Hand over copies, not your originals (files and links)
Check that what buyers get can't change or break what you keep. For a Google Sheet, share a “make a copy” link. For Canva, share a template link, not your editing link. For a zip file, say to open it on a computer. For an order or booking, check the details the buyer sees: the right item, date, time zone and address.
What good looks like: A buyer can use everything they paid for, and your original is exactly as you left it.
Watch out for: Sending the link you edit with. Then every buyer can change the same file, including the copy the next buyer gets.
Write the “You're in” message
Write one short message buyers get right after paying: thank you, what they bought, the one thing to do first, what happens next and when, and how to reach you.
What good looks like: It answers what they'd otherwise message you to ask: Where is it? Which file first? When does it start? When will it arrive?
Watch out for: A thank-you with nothing to do, or the one link they need buried in a long paragraph.
Buy it yourself, then open it on your phone
Buy your own product once, the way a stranger would. Many stores let you make a 100%-off code. If yours won't, or you take orders by message, ask a friend to order it. Open the message on your phone, then open every file and link, and check every date and address.
What good looks like: You got everything without any shortcuts, and it all worked on a phone.
Watch out for: Checking from your own account or computer, where everything opens because you made it.
Do it with Claude in 10 minutes
This prompt walks you through all five steps in about 10 minutes. Claude asks a few quick questions, one at a time, then gives you how buyers will get it, what to fix, your “You're in” message and a test buy to do later.
Check what happens after someone pays
Make sure a buyer gets what they paid for, can use it and knows what happens next. Paste it into Claude and answer its few quick questions. The result comes back in the same chat.
Read the prompt + an example
I've made something to sell and I'm not sure what happens after someone pays. It might be a digital file, a physical product, a booked session, a class or an event. Help me make sure a buyer gets what they paid for, can use it, and knows what happens next. Find out these things. Each has a purpose. I may not be able to answer the direct version, so start with easier, concrete questions that get to the same place: - what I'm selling and every piece the buyer gets (purpose: so nothing is left out; try “once they've paid, what do they have in their hands or on their screen?”) - where people pay, or that I haven't picked yet (purpose: that decides what can happen automatically) - what the buyer has to do first, and what happens next and when (purpose: the “You're in” message; try “what do buyers message you to ask?”) - for files or links, whether buyers get a copy or my original (purpose: so nobody can edit or break it; try “if a buyer taps your link, could they change your file?”) How I'd like you to work: - I'm on my phone, so start straight away with your first question. No introduction. - Ask one short question at a time and wait for my answer. Say in a few words why you're asking. - Start with the easier, concrete version of each question. Only ask the direct version if I seem ready. - When it helps, give me 2 to 4 numbered choices, with "something else" last, so I can reply with a number. - If an answer is vague, ask for a real example instead of guessing. Use what I've already told you, and skip anything you can work out. - Stop once you know enough. That's usually three to five questions. If I say "just do it", make your best guess and tell me what you assumed. - Write for a phone screen: plain words, short lines, no tables, no jargon. When you have enough, give me: - How each piece will reach the buyer, automatically after payment where possible. If I haven't picked where to sell, suggest two simple options that fit my kind of product, say which you'd pick and why, and tell me to check their current fees myself. - What often goes wrong with my kind of product, and exactly how to fix it. For example: a Google Sheet or Canva link that lets buyers edit my original, a zip file on a phone, video links anyone can forward, a booking with no time zone, an order with no delivery date, or a pickup with no address or time. - A short "You're in" message for right after they pay (if my store can't send my own message, say where to put it instead, like the first page of the file or a text I send): thank you, the one thing to do first, what happens next and when, and how to reach me, and for a class, session or order, how to cancel or change it and a short reminder for the day before. - A 5-step test I can do later: buy my own product the way a stranger would (with a 100%-off code if my store allows, or ask a friend), check the message on my phone, open every file and link, if there are any, and check every date, time and address. For an in-person sale, have a friend pay a small amount and walk through pickup. If you're not sure how a store or booking tool works, say so instead of guessing. Don't quote fees or prices.
A filled-in example
These are illustrative details. Use your own information.
I've made something to sell and I'm not sure what happens after someone pays. It might be a digital file, a physical product, a booked session, a class or an event. Help me make sure a buyer gets what they paid for, can use it, and knows what happens next. Find out these things. Each has a purpose. I may not be able to answer the direct version, so start with easier, concrete questions that get to the same place: - what I'm selling and every piece the buyer gets (purpose: so nothing is left out; try “once they've paid, what do they have in their hands or on their screen?”) - where people pay, or that I haven't picked yet (purpose: that decides what can happen automatically) - what the buyer has to do first, and what happens next and when (purpose: the “You're in” message; try “what do buyers message you to ask?”) - for files or links, whether buyers get a copy or my original (purpose: so nobody can edit or break it; try “if a buyer taps your link, could they change your file?”) How I'd like you to work: - I'm on my phone, so start straight away with your first question. No introduction. - Ask one short question at a time and wait for my answer. Say in a few words why you're asking. - Start with the easier, concrete version of each question. Only ask the direct version if I seem ready. - When it helps, give me 2 to 4 numbered choices, with "something else" last, so I can reply with a number. - If an answer is vague, ask for a real example instead of guessing. Use what I've already told you, and skip anything you can work out. - Stop once you know enough. That's usually three to five questions. If I say "just do it", make your best guess and tell me what you assumed. - Write for a phone screen: plain words, short lines, no tables, no jargon. When you have enough, give me: - How each piece will reach the buyer, automatically after payment where possible. If I haven't picked where to sell, suggest two simple options that fit my kind of product, say which you'd pick and why, and tell me to check their current fees myself. - What often goes wrong with my kind of product, and exactly how to fix it. For example: a Google Sheet or Canva link that lets buyers edit my original, a zip file on a phone, video links anyone can forward, a booking with no time zone, an order with no delivery date, or a pickup with no address or time. - A short "You're in" message for right after they pay (if my store can't send my own message, say where to put it instead, like the first page of the file or a text I send): thank you, the one thing to do first, what happens next and when, and how to reach me, and for a class, session or order, how to cancel or change it and a short reminder for the day before. - A 5-step test I can do later: buy my own product the way a stranger would (with a 100%-off code if my store allows, or ask a friend), check the message on my phone, open every file and link, if there are any, and check every date, time and address. For an in-person sale, have a friend pay a small amount and walk through pickup. If you're not sure how a store or booking tool works, say so instead of guessing. Don't quote fees or prices. --- HOW IT GOES (a made-up example) Claude: Once someone's paid, what do they get? (So nothing is left out.) You: A wedding budget planner, a Google Sheet and a PDF. Claude: Where will people pay? 1. Etsy 2. A store like Gumroad or Payhip 3. Not sure yet 4. Something else You: 3 …then a store suggestion, a “make a copy” link fix, a “You're in” message and a test buy.Download the original prompt (.txt)
See it in action
Molly checks what a challenge buyer gets. A re-created chat about one of Molly's real products: the Ready to Sell “You're in” email does each of these things.
Once someone's paid, what do they get? (So nothing is left out.)
A spot in the Ready to Sell Challenge. 14 days, starting December 1. People pay in Whop.
What should they do before Day 1? 1. Nothing, just wait 2. Set something up 3. Not sure yet 4. Something else
2. Add Ready to Sell to their Claude, then do a 20-minute warm-up about them.
What will they wonder right after paying? 1. When it starts 2. When office hours are 3. Whether they can get a refund 4. All of these
4
Send a “You're in” email the moment they pay. Start with one button to set up, then the warm-up. Add a short “what happens when” list with every date, a link that puts all three office hours in their calendar, and the refund rule in one plain sentence. Then buy it once yourself and open the email on your phone.
What to do next
Do the test buy when you're at your computer. Fix anything that tripped you up, then buy once more. When a stranger could get everything without messaging you, it's ready to sell.
Your answer stays in your Claude chat. To find it faster, screenshot it or copy it into your notes.
WHEN YOU WANT HELP WITH THE NEXT STEP
Want help getting your own product ready to sell?
Make the product, set up the checkout, and plan your first launch with Molly.
December 1–14. Daily videos, three office hours, a private group, and feedback from Molly.
Join the waitlistDoors open Nov 24 for one week. The waitlist gets $47 for the first 48 hours (then $97), and keeps 40+ of my AI agents after the challenge.