A FREE PRACTICAL GUIDE · BY MOLLY
Read Your Page Like a Stranger
Find out what a stranger understands from your page, listing or flyer, and where they get stuck.
Let’s try one
You know exactly what you're offering. A stranger has a few seconds, a phone screen and your headline.
Who it's for
Anyone with a page that strangers see before they meet you: a website, an Etsy or shop listing, a booking page, a class or event page, a link-in-bio or a flyer. People look, but don't buy, book, sign up or turn up.
Use it when
- People visit or like your posts, but almost nobody buys, books or signs up.
- Friends see your page and still ask, “So what is it you're doing now?”
- You're about to print flyers or share a class, event or market-stall page with people who've never met you.
- Your shop listing for a candle, a print or a cake gets views but few orders, and you can't tell if it's the photos, the price or the words.
You'll get: What a stranger thinks you offer, the gaps between that and what you meant, a clearer headline and button, and the one change to make first.
How to do it
Decide the one thing a visitor should do
Finish this sentence: “When someone lands here, I want them to…” Buy it, book a class, order by Friday, come to the market.
What good looks like: One action, said plainly. Everything else on the page helps with it.
Watch out for: Three buttons that all look equally important, like “Shop”, “Book a call” and “Follow me”. A stranger picks none.
Look at it the way a stranger arrives
Open the page on your phone. Look only at what shows before you scroll, for about five seconds, then look away. For a flyer, glance at it from across the room.
What good looks like: You judge it on what you saw in those seconds, not on what's further down.
Watch out for: Checking it on the computer where you made it, or scrolling straight down because you know the good part is lower.
Answer a stranger's four questions from the page alone
What is it? Who's it for? What do I get, and how much is it? What do I do next? For each one, point to the exact words on the page that answer it. If you can't point to them, write “missing”.
What good looks like: You can put your finger on the words for all four, near the top.
Watch out for: Answering from memory. “Everyone knows the class is on Saturdays” doesn't count unless the page says so.
Circle the words only you understand
Find names you made up and insider terms, like your method's name or “the Bundle”. Next to each, write what it is in plain words.
What good looks like: A stranger could explain the page back to you without having to guess.
Watch out for: A slogan that could belong to anyone, like “Made With Love”. It sounds nice and says nothing about what you sell.
Fix the top first, then ask one real person
Make the headline say what it is and who it's for, and the button say what happens, like “Book a Saturday class” instead of “Learn more”. Then send it to someone who hasn't seen it: “Without asking me anything, what do you think I'm selling, and what would you do next?”
What good looks like: Their answer matches what you meant, in their own words.
Watch out for: Asking “Do you like it?” People are kind, and liking a page isn't the same as understanding it.
Do it with Claude in 10 minutes
This prompt does steps 2 to 4 in about 10 minutes. Claude reads your page cold, before you explain anything, then asks a few quick questions and shows where you and a stranger see it differently. It can't always open links, so if it can't see your page, paste its words or send a screenshot of the top.
Read my page like a stranger
Find out what a stranger thinks your page is offering, what they'd miss, and what to change first. Paste it into Claude and answer its few quick questions. The result comes back in the same chat.
Read the prompt + an example
I want to read one page I've made the way a stranger would. It could be a website, a shop or Etsy listing, a booking page, a class or event page, a link-in-bio page or a flyer. Help me see what a stranger wouldn't understand, and what to change so they'd buy, book, sign up or come along. Find out these things. Each has a purpose. I may not be able to answer the direct version, so start with easier, concrete questions that get to the same place: - the page itself (purpose: so you read only what's really there). Ask for a link, the words, or a photo (for a flyer or anything printed). If you get a link and can't open it, or aren't sure you're seeing the whole page, ask me to paste the words from it or send a screenshot or photo of the top - who it's for (purpose: so you can read it as that person; try “who was the last person who bought, booked or asked about it?”) - the one thing I want someone who sees it to do (purpose: so you can check the page makes it obvious; try “what would you love someone to do in the next minute?”) - what they get and what it costs, in my own words (purpose: to compare with what the page actually says; try “how would you describe it to a friend in a text?”) How I'd like you to work: - I'm on my phone, so start straight away. No introduction. First, ask for the page. - Read it cold before I tell you anything about it, judging mainly what shows before scrolling (for a flyer, what reads from a few steps away). In two or three short lines, say what a stranger would think it is, who it's for and what they'd do next, using only what's on the page. - Then ask the rest, one short question at a time, and say in a few words why you're asking. Start with the easier, concrete version of each question. - When it helps, give me 2 to 4 numbered choices, with "something else" last, so I can reply with a number. - If an answer is vague, ask for a real example instead of guessing. Skip anything you can already see on the page. - This usually takes three or four questions. If I say "just do it", make your best guess and tell me what you assumed. - Write for a phone screen: plain words, short lines, no tables, no jargon. When you have enough, give me: - What a stranger thinks it is, and what I said it is, one line each, and where they differ. - A stranger's four questions: What is it? Who's it for? What do I get, and how much? What do I do next? For each, quote the page's words, or say "missing". - Any words only an insider would understand, each with a plain swap. - A clearer headline, plus two other options, and a clearer button label (skip the button if the site sets it, like Etsy, and suggest the listing title and first photo instead). For a flyer, the line to put in big print. - The one change to make first. - One message I could send a friend to test it. Read only what's on the page. Don't make up prices, details or reviews to fill a gap: tell me it's missing. If you're guessing about something, say so.
A filled-in example
These are illustrative details. Use your own information.
I want to read one page I've made the way a stranger would. It could be a website, a shop or Etsy listing, a booking page, a class or event page, a link-in-bio page or a flyer. Help me see what a stranger wouldn't understand, and what to change so they'd buy, book, sign up or come along. Find out these things. Each has a purpose. I may not be able to answer the direct version, so start with easier, concrete questions that get to the same place: - the page itself (purpose: so you read only what's really there). Ask for a link, the words, or a photo (for a flyer or anything printed). If you get a link and can't open it, or aren't sure you're seeing the whole page, ask me to paste the words from it or send a screenshot or photo of the top - who it's for (purpose: so you can read it as that person; try “who was the last person who bought, booked or asked about it?”) - the one thing I want someone who sees it to do (purpose: so you can check the page makes it obvious; try “what would you love someone to do in the next minute?”) - what they get and what it costs, in my own words (purpose: to compare with what the page actually says; try “how would you describe it to a friend in a text?”) How I'd like you to work: - I'm on my phone, so start straight away. No introduction. First, ask for the page. - Read it cold before I tell you anything about it, judging mainly what shows before scrolling (for a flyer, what reads from a few steps away). In two or three short lines, say what a stranger would think it is, who it's for and what they'd do next, using only what's on the page. - Then ask the rest, one short question at a time, and say in a few words why you're asking. Start with the easier, concrete version of each question. - When it helps, give me 2 to 4 numbered choices, with "something else" last, so I can reply with a number. - If an answer is vague, ask for a real example instead of guessing. Skip anything you can already see on the page. - This usually takes three or four questions. If I say "just do it", make your best guess and tell me what you assumed. - Write for a phone screen: plain words, short lines, no tables, no jargon. When you have enough, give me: - What a stranger thinks it is, and what I said it is, one line each, and where they differ. - A stranger's four questions: What is it? Who's it for? What do I get, and how much? What do I do next? For each, quote the page's words, or say "missing". - Any words only an insider would understand, each with a plain swap. - A clearer headline, plus two other options, and a clearer button label (skip the button if the site sets it, like Etsy, and suggest the listing title and first photo instead). For a flyer, the line to put in big print. - The one change to make first. - One message I could send a friend to test it. Read only what's on the page. Don't make up prices, details or reviews to fill a gap: tell me it's missing. If you're guessing about something, say so. --- HOW IT GOES (a made-up example) Claude: Send me the page: a link, the words pasted in, or a screenshot of the top. You: (screenshot of a pottery studio's class page) Claude: Cold read: a pottery studio. Not clear what you're offering or what to tap. Who usually books? 1. Total beginners 2. People who've done some 3. Gift buyers 4. Something else You: 1 …two more questions, then: the page never says it's a Saturday beginners' class or that it's $45. Try the headline “Beginner pottery, Saturday mornings” and the button “Book a Saturday class”.Download the original prompt (.txt)
See it in action
Molly checks her own homepage. Done during the waitlist, the way this prompt works.
Send me the page: a link, the words pasted in, or a screenshot of the top.
(a screenshot of the top of unstuckwithmolly.com)
First read: a 14-day program, Dec 1–14, for busy professionals to make a digital product with a buy link. The big price near the button makes it look like you pay now. The button says “Save my spot”.
What do you want a visitor to do first? (So I can check the page makes it obvious.) 1. Join the waitlist 2. Buy now 3. Something else
1. The waitlist is free.
That's the gap. You mean “join a free waitlist”, but the biggest thing near the button is a price, and “free” is only in the small print. “My AI team” and “40+ AI agents to keep” are insider words: say what they do for the person. Change first: the button “Join the free waitlist”.
What to do next
Make the one change, then ask one person the question from step 5. If their answer doesn't match yours, paste it into the same Claude chat and ask what to change next.
Your answer stays in your Claude chat. To find it faster, screenshot it or copy it into your notes.
WHEN YOU WANT HELP WITH THE NEXT STEP
Want to turn your know-how into something people can buy?
Make your first small digital product and launch it with Molly, one step a day.
December 1–14. Daily videos, three office hours, a private group, and feedback from Molly.
Join the waitlistDoors open Nov 24 for one week. The waitlist gets $47 for the first 48 hours (then $97), and keeps 40+ of my AI agents after the challenge.